VARIETY'S 2009 GOLD HEARTS! We are thrilled to be working with Paramount Pictures and DreamWorks Animation on this year’s Gold Heart Campaign featuring Madagascar: Escape 2 Africa. Lovable lion Alex smiles on the face of the pin, which will be available in theatres across the country starting in October.  Let all your Variety supporters and Madagascar fans know they should stampede the theatres for this collectible item before they run out!